Web profiles are a powerful marketing opportunity for doctors in private practice. Find out more in this featured guest article.
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Web profiles from your insurer and hospital partners are an often overlooked (and under appreciated) part of your marketing communications and online presence.
Dental & Medical Financial Services, in collaboration with Healthy Private Practice, aims to persuade you of their importance as a powerful marketing tool that can address patients’ needs precisely when they need you.
The power of web profiles
Statistics reveal that private hospital and insurer directories collectively receive millions of views, presenting a significant opportunity for doctors to expand their reach and visibility.
This image from SimilarWeb shows the web traffic of the larger hospital groups (and Bupa Finder) from just the last 3 months.
An audience this size should be a great motivation to focus on your profiles!
A targeted marketing opportunity
Web profiles in these directories are incredibly valuable, not just because of the size of the audience, but because patients only have cause to view these sites when they are experiencing a “pain” point, be it an illness or the need for a specific medical procedure.
Marketers spend a lot of time, money and effort on reaching their customers at the exact point they’ll need them – and you have this opportunity, for free!
Enhancing your online visibility
When potential patients search for specific medical services, specialties or clinicians, profiles in reputable directories often rank highly in search engine results.
So why not take advantage of the search engine optimisations skills and resources of hospital and insurer marketing teams to boost your own visibility?
If you can take advantage of all these opportunities, it not only improves your online visibility, but it can also positively impact your broader marketing efforts, too.
Establishing credibility and trust
As you know, in the medical profession, building trust and credibility is of paramount importance.
Web profiles provided by hospitals and insurers serve as an essential tool in enhancing a doctor’s reputation. By maintaining an up-to-date and informative profile, doctors can demonstrate their experience, expertise and special interests (helping you attract the “right” patients, too).
If you can incorporate reviews and testimonials from previous patients into your profile and personal bios, you’ll be growing your reputation and helping potential patients make informed decisions.
An opportunity for patient engagement
Web profiles provide a platform for doctors to engage with potential patients and foster a sense of connection – even before the first appointment.
Doctors can use their profiles to share their personality, insights, reviews and even news relevant to their area of expertise. Who said profiles should be written once and forgotten about?
By doing this, doctors can nurture patient relationships and create a lasting impact, ultimately creating more patient enquiries and appointments.
Conclusion: In a highly competitive healthcare landscape, doctors and surgeons in private practice must capitalise on every opportunity to reach their target audience effectively.
Free web profiles provided by hospitals and insurers act as a powerful marketing tool, enabling doctors to be discovered by patients actively seeking medical assistance in their time of need. They’re marketing nirvana!
By creating an engaging and informative profile, doctors can improve their credibility, boost their online visibility, and ultimately, attract more patients.
Embrace the potential of web profiles today to maximise your marketing impact and grow your private practice.
If you’d like some specific tips about optimising your hospital web profiles, you can watch this YouTube video featuring Chris Rogers from Healthy Private Practice: The (under appreciated) power of the hospital profile – and how to get the most out of them