These days most private medical practices want to have a presence online. Depending on how established your practice is will depend on how much focus you need to put on promotion. With consumers using the internet, as well as social media, to search for information, before making any decisions, it is essential that you are giving out the right messages and making it easy for them to find you.
The views expressed in this article are specifically those of Rockbridge Web.
Things to consider for your medical website
(1) Make your website easy to navigate
The last thing patients want is to come to your website and get lost. It is therefore essential to make your “customer/patient journey” logical and with just enough information on each page that it isn’t overwhelming.
First consider your Site Map, what pages are necessary and how they fit together.
Sample Site Map:
Next carefully consider how you can encourage your Visitors to move seamlessly through the website, reading information and finally feeling satisfied that they want to make contact.
(2) Use language that the patient can understand
A significant number of medical websites use language that is difficult for a patient to understand, without the same medical training and experience that you have.
Using simplified language, with plenty of bullet point lists helps to keep the text digestible, but useful at the same time.
A professional copywriter can help to ensure your website language is pitched at the right level.
(3) Ensure your website is “responsive” for mobile phones
Mobile phones are used more and more for online searches, so it is important to ensure your website is responsive to mobile phones and tablets, such as iPads.
The design will be important to cater for all devices and ensure the user can still easily browse to find important information.
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(4) Don’t chase pointless keywords for SEO
It is natural to want to appear on page one of Google for key terms related to your practice. There is so much talk about Search Engine Optimisation (SEO) these days, but without the right expertise it is easy to get mis-led.
In fact, you only want to be focusing on SEO where there are initially search volumes. Else, your efforts are pointless.
SEO is only one aspect of what can make a website successful, and an integrated marketing approach is necessary.
(5) Make your site a useful resource
Fresh content is considered a great way to keep people coming back to your site.
It is also a way for Google to see that you are a serious website owner with intentions to make your site a good resource for the public. This can help with their ranking in the search results.
Consider a blog as part of your website. Also, Factsheets and download documents are a great way to get people to interact with you.
Dental & Medical Financial Services work alongside many healthcare specialists to give you access to the best advice.
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