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The look and feel of your dental practice plays a significant part in your patient’s journey. From the moment they pull their car into the drive or step foot into reception, their internal radar will be on alert. Therefore, from the front door to the treatment room you need to ensure you are making the best impression so they not only continue as a valued patient, but also, so they spread the good word of your practice to others.
First impressions count
“You never get a second chance to make a first impression”
It’s an old saying, however, it is very true.
First impressions tend to stick so particularly for your new patients, it is essential business practice to aim to give the best first impression possible. This makes it much easier to build the personal relationship too and secure them as a long-standing patient.
Throughout, their entire visit they will be consciously and sub-consiously assessing the practice layout, the comfort of your patient waiting area, the temperature, decor, lighting and space as well as how modern and clean your dental practice equipment is, and if you have the latest technology.
Naturally, the personal welcome from you and your team adds to the overall impression, as can smaller material things like up-to-date magazines and refreshments.
What score out of 10 would you give your practice for first impressions?
Stay ahead of the competition
For all your patients, their experience as a customer in your practice will be compared to what else they could get if they went to another practice down the road.
There is plenty of competition and now with access to a host of review and comparison websites, we live in a world where comparing value for money is part of everyday life.
Particularly relevant if your prices are higher than your competitors; your patients will be questioning what value they are getting from the extra cash they are spending.
- Maybe you need structural work to change the layout, or to add an extra treatment room, which would maximise revenue?
- Maybe your practice just needs a full “makeover” to make it lighter and brighter?
- Maybe you just need to fix the faulty heating system and the leaking roof?
- Or maybe, you just need to invest in newer practice equipment and technology that will impress your patients, and make your work more efficient too.
Whatever the work required, ensuring your practice is well-presented, modern, comfortable and goes the extra mile to ensure the patient’s experience meets their expectations, will help with continuing to maintain and grow your patient base.
Set a refurbishment budget
When setting out on a refurbishment project, of any kind, it is vital to start with a budget.
This way each part of the project and each piece of new dental equipment can be priced up to ensure that it is necessary to meet your overall objectives, and, falls within the amount of money you are prepared to spend overall.
If you have savings within the practice bank account then speak with your accountant and decide a reasonable amount to allocate towards the practice refurbishment project. Discuss the tax treatment as well, as this could impact your decision and timing.
Many practice owners though choose to finance their practice refurbishment through a loan, to make it more affordable by spreading costs. This also potentially allows an increase in the overall budget so the refurbishment can be carried out to a higher standard without having to utilise all financial reserves.
Dental finance
Dental practice finance can help to ensure your practice is keeping up with the competition and making the best first impressions to your new patients.
Work with a specialist finance broker who has excellent relationships with specialist lenders, to ensure you are getting the best deal.
Dental & Medical Financial Services help dental practice owners to grow and develop their practice through competitive finance for refurbishment and equipment. Call to speak to Kevin, our specialist finance broker.
Tel: 01403 780 770